Since the 1830s Domaine Du Bourrian is a family run wine estate located in southern France’s Provence region, overlooking the Saint-Tropez peninsula. The new brand identity project simplifies and summarizes the grandeur of a land and the preciousness it offers with essential icons, signs that become connotative symbols of a specific territorial reality. The sea, the vineyard lines, the domain, the hills represent the synthesis of an intuition, supported by an in-depth analysis of the context.